The medical spa business is a lucrative but competitive one. According to Allied Market Research, the global medical spa market is expected to reach 27.6 billion USD by 2025 from its value of 11.1 billion USD in 2017. To make sure that you gain a competitive edge among your competitors, it’s a good idea to invest in digital marketing.
Why digital marketing? Is it inherently better than more traditional methods such as television and radio ads or handing out pamphlets to get the word around? Not necessarily. A good marketing strategy employs a conscious balance of all relevant marketing techniques. But digital marketing allows you to reach more of the right people in a cost-efficient way. Here are three spa marketing ideas to get you started.
- Get On Social Media
Social media marketing is a great way to reach your target audience and engage with them directly. Aside from a way to run ads and other content, a social media profile also allows your brand to be reachable via private messages, product reviews, and comments. With Facebook alone boasting over 2.6 billion monthly active users in January, the lack of a presence on this platform may be costing you a significant amount of potential revenue. This is especially true today with 92 % of people saying in a 2019 survey that they read online reviews before going through a purchase decision. If people look you up and don’t have anything online to verify your claims, then you can assume that they have moved on and looked for someone else.
Whichever platform you choose, you need to make sure that you have a working knowledge of the platform’s ad formats and delivery process to make sure that you reach as many people as possible.
- Claim Your Google My Business Listing
More and more people are using Google to search for local establishments that fill their needs. If you’re serving a local audience, don’t put off claiming your Google My Business Listing. You may even find that your medical spa’s physical location has already been saved! However, claiming your business allows you to upload your medical spa’s pictures, edit and update important information such as opening hours, and most importantly, allow satisfied people to rate your services. The better your ratings are and the more active your profile is, the higher your chances are of appearing in the search results of Google users looking for a “medical spa near me”.
- Build A Website and Optimise It
Having your own website is imperative for driving online visibility, but it is especially important for brick-and-mortar establishments such as medical spas. A professionally made website allows prospective customers to find you online and learn more about your services. Just by existing and being searchable, your website is working for you. Provided that it is optimised, of course!
With over 2 billion websites on the internet as of January 2020, you will need to put a little bit more work to rise in search rankings. Unfortunately, this is no longer optional, if you want your website to be on the first page of Google Search. This is because websites on the first page of Google are known to receive 71% of all clicks, while second page results get a measly 6%.
To get your medical spa website to the first page, you will need to adhere to a set of practices called search engine optimisation (SEO). Basically, SEO helps you to conform to Google’s criteria of what it means to provide a positive user experience. While the exact formula of Google’s search engine crawler has never been made public, industry experts agree that having a combination of the following items will earn your website some brownie points in Google’s books.
- Mobile Friendliness
- Good Content
- Quality backlinks
- Fast Load Speeds
- Relevant Keywords
- Optimised pages
Conclusion
In an increasingly crowded market, it’s imperative for your medical spa business to stand out. One good way to do this is by ramping up your digital marketing efforts.
While it is definitely possible to learn the ropes of digital marketing yourself, it’s also a good idea to seek the services of a digital marketing agency with a known track record and demonstrable industry experience in medical spa marketing. Doing so will allow you to focus on running your business, as well as ensure that you are implementing the correct digital marketing techniques the first time.
GetClicked specialises in advertising for medspas by focusing on brand strategy, graphic design, and digital marketing for aesthetic professionals. Contact us today to know more.