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Tools For Marketing
Your Aesthetic Practice

Figuring out all the pieces to your online marketing can be a real headache given all the options out there.

To save you from popping another Tylenol, we’ve put together a list of some of the best tools we’ve experienced using on our own and with clients over the years.

FYI: A lot of these links are affiliate links. And all that means is if you decide to buy any of these tools, the company will pay us a small commission for it. This doesn’t cost you anything extra and is

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Booking & Scheduling Tools

Your business runs on booking and scheduling appointments. And there’s a million ways you can set this . But for doctors and nurses, nothing beats these two options.

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Connects online booking to your social channels, organizes all your patient forms and is HIPAA verified too!

[/vc_column_text][vc_btn title=”Try Vagaro!” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.vagaro.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3465″ img_size=”full” alignment=”center” el_class=”mb-0″][vc_column_text]

Simplifies booking for customers, allows you to set up payment terms and makes it easy to create loyalty programs.

[/vc_column_text][vc_btn title=”Try Square!” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.squarespace.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Landing Page Builders

You don’t need a giant website with a dozen pages to start getting new leads. All you need is an easy-to-use page builder that lets you create beautiful pages within minutes.

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Makes it easy with its drag and drop builder, gives you customization of the mobile view and a ton of analytics data.

[/vc_column_text][vc_btn title=”Try Unbounce” size=”xl” align=”center” button_block=”true” link=”url:http%3A%2F%2Fhttps%2Funbounce.grsm.io%2FGetClicked||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3475″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Features a ton of visual options, automatically does the mobile view for you and is WAY cheaper.

[/vc_column_text][vc_btn title=”Try Square!” size=”xl” align=”center” button_block=”true” link=”url:http%3A%2F%2Fhttps%2Fleadpages.pxf.io%2Fc%2F2489062%2F672962%2F5673||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

WordPress Themes

We always recommend using WordPress to build out a full website (it’s better for SEO). And with the use of either of these two themes, you can get a beautiful website up without any coding whatsoever.

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Provides tons of beautiful layouts, lets you build things out visually and gives you the option to pay once for lifetime access.

[/vc_column_text][vc_btn title=”Try Divi” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.elegantthemes.com%2Fgallery%2Fdivi%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3480″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Makes it easy for anyone to get the hang of things, has a lot more customization and even offers a free version.

[/vc_column_text][vc_btn title=”Try Elementor” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Felementor.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Hosting Platforms

You’ll need a place to host your website along with a domain name and SSL certificate (makes your site more secure for visitors). Fortunately, you can get all of that stuff through one of these options.

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Provides lots of storage space, is incredibly user friendly and is much cheaper than most hosting options.

[/vc_column_text][vc_btn title=”Try Bluehost” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.bluehost.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3482″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Delivers better speeds, has great customer support and a robust backup system built into all of its plans.

[/vc_column_text][vc_btn title=”Try SiteGround” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.siteground.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Premium Stock Image Libraries

The problem with free stock images is that millions of others are using them in their marketing (not a good look). Instead, we suggest getting stuff that’s more exclusive by buying and licensing your images instead.

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Our personal choice for grabbing high quality images, videos and graphics.

[/vc_column_text][vc_btn title=”Try Adobe Stock” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fstock.adobe.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3484″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Sports a bigger collection of photos and is a bit better if you want to buy without a monthly subscription.

[/vc_column_text][vc_btn title=”Try Shutterstock” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.shutterstock.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Social Media Scheduler

There’s nothing wrong with building up your following off your phone. But if you want to streamline the process, these platforms will do a lot of the heavy lifting for you.

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Makes everything easy and visual, is incredibly affordable and our personal favorite for doctors.

[/vc_column_text][vc_btn title=”Try Later” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Flater.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3487″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Features more analytics, has better training support and is considered the best amongst marketers.

[/vc_column_text][vc_btn title=”Try Hootsuite” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fhootsuite.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Email Marketing Platforms

Start building your email list and set up all your autoresponders & promo campaigns with one of these two amazing platforms.

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Provides beautiful templates, lets you send out surveys and offers great customer support.

[/vc_column_text][vc_btn title=”Try Constant Contact” size=”xl” align=”center” button_block=”true” link=”url:%23||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3512″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Features more advanced features, integrates with over +350 apps and offers in-person training.

[/vc_column_text][vc_btn title=”Try Active Campaign” size=”xl” align=”center” button_block=”true” link=”url:%23||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Live Chat Support

Live chat is growing more and more popular as it lets you interact with visitors to answer their questions and to close the sale right then and there.

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Makes it easy to use, provides better customer support and lets visitors do a screen share.

[/vc_column_text][vc_btn title=”Try Drift” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fwww.drift.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][vc_column width=”1/2″][vc_single_image image=”3513″ img_size=”full” alignment=”center” el_class=”my-5″][vc_column_text]

Offers more customization, integrates with a number of platforms and is a bit cheaper.

[/vc_column_text][vc_btn title=”Try Pure Chat” size=”xl” align=”center” button_block=”true” link=”url:https%3A%2F%2Fpurechat.com%2F||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section][vc_section full_width=”stretch_row” el_class=”py-5″][vc_row][vc_column][vc_column_text el_class=”mb-0″]

Is Something Missing?

Is there anything you think we should add? If so, shoot us a message and let us know!

[/vc_column_text][vc_btn title=”Share Your Suggestions” size=”xl” align=”center” link=”url:mailto%3Aeric%40getclicked.co||target:%20_blank|” el_class=”orange-button dark-grey-button-hover center-text-mobile”][/vc_column][/vc_row][/vc_section]